4 Posts Businesses are Using for Facebook Lead Generation

Facebook has a reach of 2.2 billion active users every month. It’s a massive platform, and it’s a platform that businesses can’t ignore. When you want to reach your target audience, there’s a good chance that they’re on Facebook.

There are some exceptions, but Facebook is a great way to generate leads, especially in the local space.

Understanding Lead Types

Before jumping into your first post, it’s important to know that there are two lead types that you can generate with Facebook:

  1. Direct. Leads that are generated back to your website or business. These leads can be directed right to an optimized landing page or a special offer.
  2. Indirect. Leads generated through indirect means, such as call-to-actions at the end of a blog post.

Indirect leads can also come from recommendations and referrals on Facebook as a result of your posts.

With this in mind, you’ll be better able to create posts that can add to your business’ bottom line thanks to lead generation.

1. Video Posts to Generate Leads

Video posts are highly engaging, and it’s a format that a lot of followers prefer. It’s easier to watch a 30 second video than it is to read a wall of text. You can create video posts that:

  • Answer user questions
  • Explain a product or service
  • Educate the viewer

And the text in the post can be used for lead generation. You can add a link that says “learn more about how you can limit your business’ liabilities risk,” or anything relating to the subject matter of the video.

2. Announcement Posts

Announcement posts are a great option, and this can be an announcement about:

  • New office openings
  • Hour changes
  • New services or products
  • Additions to the business’ team

If you’ve helped the community in some way, this is also another great post to make. Ankin Law Office LLC did this when they announced their law clerk was the winner of the Public Interest Advocate Scholarship Award.

3. Pin Posts for Offers

Direct lead generation is a great option on occasion, and these posts can be discounts or special offers for followers. Now, the key is to keep these posts in the view of followers.

How? By pinning the post.

When you pin a post to your timeline, it will stay at the top of the timeline for a period of seven days. This will allow your audience to see the post and share it. Pinned posts should be used for important news or offers that you want your audience to see and share.

4. Educational Posts

Educational posts can work very well, whether you’re selling a product or service. When you make educational posts, you’re teaching your audience something. What are you teaching your audience? That depends on your business.

  • Plumbers may teach followers how to detect pipe leaks.
  • Product creators may teach followers how to use a product.

Teaching followers is a great way to connect with your audience and start building up your credibility in the process.

And when writing these educational posts, make sure that you respond to questions and comments to further engage with your audience.

Adam Richards

About Adam Richards

Adam Richards is a semi-retired business professional originally from Bangor, Maine. He spent the majority of his career in sales and marketing where he rose to the marketing lead of a Fortune 1000 company. He then moved on to helping people as a career counselor that specifically helped bring families to self-sufficiency through finding them rewarding careers. He has now returned to Bangor for his retirement and spends his free time writing. This blog will be about everything he learned throughout his career. He'll write on career, workplace, education and technology issues as well as on trends, changes, and advice for the Maine job market and its employers.