How to Scale Your eCommerce Business

You’ve started a business that offers outstanding goods. The ball is rolling and your company is growing, but you’ve been investing a tremendous amount of time to keep that ball rolling. Wouldn’t it be great if there were a way that you could make the ball roll on its own? There is! It’s called scaling, and it allows you to grow your business and make it more profitable without laboring 24/7. Imagine being able to watch your eCommerce business grow and getting some of your precious time back? 

How can you scale your eCommerce business? Here are some great tips to consider. 

Spread the Word

If your target market doesn’t know your eCommerce store exists, you aren’t going to get any orders and your business is going to grow. That’s why marketing is vital to your overall success. By effectively spreading the word about your business, you can attract more attention, get more orders, and expand your business. 

Choose an effective marketing strategy. Ideally, your strategy should contain a variety of elements; internet, email, and social media marketing are all incredibly powerful ways to spread the word about your eCommerce shop. Get these marketing channels up and running – and keep them up and running; you’ll see a significant increase in your success. 

Outsource Order Fulfillment

The order fulfillment process is crucial to your overall success. In order to keep your existing customers happy and loyal and to attract new customers, you need to perfect your shipping process. If you’re a startup, you’ve probably been handling order fulfillment on your own, and it’s undoubtedly taking up a tremendous amount of your time. As your business grows, it’s only going to get more demanding. 

To successfully scale your business, forego self-fulfillment and instead, outsource it. Align with a professional order fulfillment service; doing so will allow you to get back some of your precious time so that you can focus on other aspects of your business and will improve customer satisfaction, as the process will be dramatically improved. 

Communicate with Customers

Customer satisfaction is a vital component of scaling your eCommerce business. To keep your customers happy, open communication is crucial. Make sure your customers can easily access customer support, and that the support they receive is from an actual human; not an automated system. Additionally, implement order tracking. Consumers want instant gratification, and while it will take time for their packages to be shipped and received, tracking can keep them content while they wait. Use tracking technologies that allow your shoppers to see where their packages are in the fulfillment process and when they can expect to receive them. 

Establish an Effective Sales Funnel

An effective sales funnel can do wonders for your eCommerce business, as can achieve two crucial goals: retaining existing customers and attracting new ones. Your sales funnel should spread awareness of your eCommerce store, encourage interest in the products you offer and your company as a whole, and ultimately turn browsers into buyers. 

Take Advantage of SEO

Search engine optimization (SEO) is vital for your success. It boosts the ranking of your eCommerce site, which makes it more visible, sets it apart from the competition, and attracts your target audience. 

SEO involves a variety of tactics, including implementing effective keywords, consistently posting fresh content, updating your website on a regular basis, making sure your site is mobile-friendly, and much more. SEO can do wonders for your overall success, but I can be tricky to figure out; hiring a professional SEO company is a worthwhile investment. 

By putting these strategies into place, you can effectively scale your eCommerce business and reap tremendous awards. 

Adam Richards

About Adam Richards

Adam Richards is a semi-retired business professional originally from Bangor, Maine. He spent the majority of his career in sales and marketing where he rose to the marketing lead of a Fortune 1000 company. He then moved on to helping people as a career counselor that specifically helped bring families to self-sufficiency through finding them rewarding careers. He has now returned to Bangor for his retirement and spends his free time writing. This blog will be about everything he learned throughout his career. He'll write on career, workplace, education and technology issues as well as on trends, changes, and advice for the Maine job market and its employers.